JACKSONVILLE, Fla– Interstate Motor Company, a carmaker, had seven cars catch on fire from Jan. 8, 2019, to Jan. 8, 2020. The seven vehicles caught on fire at the Interstate Motor Company in Jacksonville, Florida. The cars caught on fire because of a design flaw in the car’s fuel system. A leak in the fuel system led to the design flaw to start the car fires.
Because of the car fires, the Instate Motor Company has suffered negative effects from social media. People posted memes and made fun of the nature of Interstate Motor Company’s more established cars (for example, the much-loved pickup truck). A family of three got injured in a car fire they were taking to the hospital. They suffered second-degree burns where it arrives at the second layer of their skin and includes blistering and leaving them in progressively extreme pain. The company knew about the design flaw but did not do anything to correct the issue. The flaws are related to a new model of cars that caused the accidents.
Social media is a place where business mistakes can turn costly. Businesses have no way to control the content and correct their errors without going through some backlash. Dissatisfied clients can reprimand the company and call them out. A mistake that the business thought was redeemable can wind up turning into a pivotal moment for them. Customers are free to talk about the issues they face when dealing with a business on social media, and these posts circulate the web and go viral. The company would need to take corrective action.
A business does not have any control over what its followers do. Numerous clients communicate with each post, and they are allowed to spread the message among their friends. While this can work in support of the business, it can likewise backfire when the post negatively affects the company. Interactions like retweets, comments, likes, and shares can promote a post within a couple of minutes. The followers will have the option to see the content and other potential clients who have been communicated with the business. If a company attempts to tell its side of the story, it will not get a positive response from its followers.
Isabelle Trent, a business consultant, said, “social media gives your customers a voice and allows them to communicate with and about you. While that is fantastic when your customers are glad, it can represent a tremendous issue when unsatisfied customers utilize social media to discuss their complaints. Sometimes customers complain about the products and services you offer straightforwardly on social media without communicating with you. The negative posts keep accumulating on your social media company sites, which mapmaking dislike among your followers. As the number of negative posts increases, the number of followers on your pages undoubtedly goes down. Besides, you do not have the alternative of erasing negative posts since they will cause you to seem obscure and untruthful.” Ms. Tent also said, “the harmful effects of social media could impact a business’s reputation. If your company has a negative situation and gets known on social media, people will have a field day. That can destroy your company’s reputation, you can lose potential clients, and your company may seem inauthentic. It is hard to recuperate from a damaged reputation.”
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